1. Introduction

SHRK Rentals & Sales ("SHRK," "we," "us," or "our") operates water bike rental and sales services across Tulum, Mexico and expanding locations including Puerto Rico, the Dominican Republic, Florida, and New York. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, book a rental, purchase a water bike, or participate in any SHRK experience.

By accessing our website or using our services, you consent to the collection, use, and disclosure of your information as described in this policy. If you do not agree with these practices, please do not use our website or services.

2. Information We Collect

Information you provide directly:

Booking information: Full name, email address, phone number, country of residence, preferred contact time, number of participants, and requested dates.
Identification documents: A valid government-issued ID (passport, driver's license, or national ID) uploaded as part of our waiver and safety verification process.
Waiver signatures: Digital signatures on our rental agreement, liability release, and optional media release forms.
Inquiry information: Name, email, phone, country, intended use, and message details submitted through our pricing inquiry forms.
Newsletter subscriptions: Name and email address when you opt in to receive offers and updates.

Information collected automatically:

IP address, browser type, device information, and pages visited on our website.
Approximate location derived from IP address.
Usage data such as referral source and time spent on pages.

3. How We Use Your Information

To process and confirm rental bookings, sales inquiries, and experience reservations.
To verify participant identity and age for safety and legal compliance.
To enforce our rental agreement, liability release, and safety terms.
To communicate with you about your booking, including confirmation, changes, and follow-up.
To respond to inquiries and provide customer support.
To send newsletters and promotional content to subscribers who have opted in.
To improve our website, services, and customer experience.
To comply with applicable laws, regulations, and legal requests.
To prevent fraud, abuse, and unsafe behavior.

4. How We Share Your Information

We do not sell your personal information. We may share it in the following limited circumstances:

Service providers: Payment processors, email platforms, and hosting providers who help us operate our business, under contractual obligations to protect your data.
Local partners: Beach clubs, resorts, and location partners at the destination where your experience takes place, limited to what is necessary to deliver your booking.
Legal compliance: When required by law, court order, or government authority, or to protect the rights, property, or safety of SHRK, our customers, or others.
Business transfers: In connection with a merger, acquisition, or sale of all or part of our business, subject to confidentiality protections.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including encrypted data transmission, secure storage systems, and restricted access limited to authorized personnel. Identification documents are stored securely and accessible only to administrative staff who need them for verification and compliance.

Despite our efforts, no method of transmission or storage is completely secure. We cannot guarantee absolute security, but we strive to protect your information using industry-standard practices.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to legal retention requirements.
Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.
Restriction: Request that we limit the processing of your data in certain circumstances.
Data portability: Request your information in a structured, machine-readable format.

To exercise any of these rights, contact us using the information provided in Section 11. We will respond within 30 days.

7. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience, analyze traffic, and remember preferences. You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

8. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

9. International Data Transfers

SHRK operates in Mexico and serves customers internationally. Your information may be processed in countries other than your own, including Mexico and the United States. By using our services, you consent to the transfer of your information to these countries, which may have different data protection laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date. We encourage you to review this page periodically. Material changes will be communicated through our website or, where appropriate, by email.

11. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal information, please contact us:

SHRK Rentals & Sales
Tulum, Quintana Roo, Mexico
Email: hello@shrkrentals.com